About MZR Fitness

Mission Statement: Transforming Lives Through Fitness in SLO

At MZR Fitness, our mission is simple yet powerful: to transform lives and elevate the health, happiness, and performance of every client we serve. Founded on passion, purpose, and proven results, MZR Fitness is dedicated to improving the overall health and quality of life of individuals and families throughout San Luis Obispo and the Central Coast.

We deliver unmatched personal training, innovative workouts, and relentless accountability in a motivating, results-driven environment. Our one-of-a-kind fitness facility is designed to help you achieve your goals — whether you want to lose weight, gain strength, build confidence, or transform your entire lifestyle.

Through our diverse range of personal training programs, boot camps, and customized fitness solutions, MZR Fitness provides an extraordinary experience that inspires success, commitment, and lasting change.

Core Philosophy: The Strength of We

At MZR Fitness, our success is built on The Strength of We — a shared commitment to excellence, teamwork, and community.

We are:

Client-Centered: Every program begins and ends with you.
Energetic: We bring positivity and passion to every workout.
Supportive: We lift each other up — inside and outside the gym.
Team-Oriented: Together, we achieve more.
Unmatched in Customer Service: Legendary service is our standard.
Motivating: Your goals become our mission.
Community Service Driven: We give back to San Luis Obispo.
A Community: We’re more than members — we’re family.
Proven: Our track record speaks for itself — real results, real success.
Dedicated: We’re here for our clients — because of our clients.

Awards & Accomplishments

Our consistent excellence has earned MZR Fitness and Founder Mike Z. Robinson national and local recognition:

🏆 2020 Best Boot Camp in San Luis Obispo County
🏆 2020 FBA Fitness Business of the Year
🏆 2020 Small Business Community Association “Best of Business in San Luis Obispo”
🏆 2015 IDEA Personal Trainer of the Year Winner
🏆 2015 PFP Top 5 Personal Trainer of the Year Finalist
🏆 2012 & 2013 IDEA Personal Trainer of the Year Finalist (Top 3 Worldwide)
🏆 2013 Lifetime Fitness Top Personal Trainers to Watch Finalist
🏆 2008 ACE Fitness Success Story

These honors reflect our unwavering commitment to being the leading personal training studio in San Luis Obispo and one of the top fitness facilities in the country.

About Mike Z. Robinson, CPT – San Luis Obispo’s Top Fitness Expert

Mike Z. Robinson, Founder and Owner of MZR Fitness and Mike Z. Robinson Enterprises, is a nationally recognized Personal Trainer, Fitness Coach, and Industry Leader based in San Luis Obispo, California. With more than two decades of experience, Mike has helped clients from all walks of life achieve remarkable, lasting transformations — from everyday individuals to elite athletes.

Known for his humor, professionalism, and unmatched expertise, Mike designs safe, challenging, and results-oriented programs tailored to each client’s unique goals. His clients don’t hope for results — they expect them.

Widely regarded as a “Weight Loss Guru”, Mike has helped countless individuals lose anywhere from 10 to over 150 pounds while gaining strength, confidence, and a renewed quality of life.

Each week, hundreds of people experience the difference of an MZR Fitness workout — programs designed by Mike and implemented across San Luis Obispo and beyond. His focus, determination, and passion have made him the most sought-after Personal Trainer in San Luis Obispo and one of the top fitness experts in America.

Credentials & Recognition

Certified Personal Trainer – American Council on Exercise (ACE)
Red Cross CPR/AED/First Aid Certified
Active Member – IDEA, ACSM, and NSCA
Graduate of Sonoma State University
Monthly Fitness Columnist – Central Coast Family Newspaper & SLO Journal Plus
Media Spokesperson – ACE Fitness & IDEA Health & Fitness Association
National Speaker on Health, Fitness, and Personal Development

Mike’s expertise has been featured in major publications and media outlets including Shape Magazine, San Luis Obispo Tribune, SLO City News, IHRSA Magazine, IDEA Fitness Journal, WeightWatchers.com, KSBY News, and the Dave Congalton Show.